Nestlé Unveils NESCAFÉ Caravan Roadshow: Elevating Coffee Culture Across Cambodia for the 2026 New Year

Nestlé, the world’s leading food and beverage company headquartered in Switzerland, proudly announces the launch of the NESCAFÉ Caravan campaign in Cambodia to celebrate the 2026 New Year. 

This ambitious nationwide roadshow will journey through all 25 provinces, bringing NESCAFÉ’s renowned global coffee expertise directly to Cambodian communities. The campaign’s bold goal: to serve one million cups of NESCAFÉ coffee, delighting both loyal fans and a new generation of coffee lovers throughout the year.

Global Quality, Trusted Heritage

As the world’s number one coffee brand and a favourite among Cambodians, NESCAFÉ boasts over 80 years of coffee mastery, making exceptional coffee accessible to all. Every second, 5,500 cups of NESCAFÉ are enjoyed worldwide—a testament to its universal appeal and unwavering commitment to quality.

“NESCAFÉ is a global coffee brand from Switzerland, trusted and enjoyed in more than 180 countries,” said Stephen Knight, Country Manager of Nestlé Co., Ltd. Cambodia. “For over two decades, we have delighted Cambodian consumers with innovative products and authentic coffee experiences. Every cup served in Cambodia upholds NESCAFÉ’s global standards for taste and quality, ensuring our customers enjoy the same excellence as coffee lovers around the world.”

NESCAFÉ’s reputation for consistent, high-quality production has earned it decades of global consumer trust, reinforcing its status as a market leader and a symbol of reliability.

Experience the NESCAFÉ Caravan

The NESCAFÉ Caravan roadshow is more than a celebration—it’s an invitation for every Cambodian to start the year with the world’s leading coffee brand. The caravan will visit high-traffic locations, including traditional and fresh markets as well as key commercial areas. Iconic NESCAFÉ tuk-tuks and trucks will serve NESCAFÉ, creating memorable coffee moments in local communities. Select stops will feature surprise appearances by popular social influencers such as Nea Sreynea and So Thearith, adding excitement and connecting with younger audiences.

Consumers are encouraged to join the NESCAFÉ Caravan at participating markets and experience the taste of global-quality coffee firsthand.

This press release was supplied.