Cambodia Launches #MadeInCambodia Campaign to Promote Domestic Products
AKP Phnom Penh, February 14, 2026
The Cambodian Ministry of Commerce (MoC) has launched the ‘#MadeInCambodia’ national product campaign as a strategic push to elevate the profile of domestic goods and integrate local producers into modern retail supply chains.
The campaign was unveiled at Chip Mong 271 Mega Mall on February 14, 2026, with the aim of shifting consumer behaviour toward "Khmer-made" products, ranging from agricultural staples to artisanal crafts and manufactured goods.
Presiding over the launch, H.E. Cham Nimul, Minister of Commerce, noted that the timing of the event – coinciding with Valentine’s Day – was a deliberate effort to frame the support of local industry as a "patriotic expression of love" for the nation’s farmers and entrepreneurs.
The MoC has outlined three primary pillars for this year-long campaign:
- Promoting the quality and diversity of domestic products to improve brand perception among Cambodian citizens;
- Acting as a broker to connect local micro, small, and medium-sized enterprises (MSMEs) with major supermarkets, malls, and convenience stores;
- Coordinating with over 300 retail outlets across the country to secure prominent, high-traffic shelf space and dedicated displays for national products.
The launch event was attended by senior government officials and executives from Chip Mong Retail, one of the country's largest commercial conglomerates, highlighting the private sector's role in the Cambodian government’s economic diversification strategy.
