Wingshop & K’FAE Officially Launches in Cambodia, Leading a New Retail Revolution in Convenience Retail and Franchise Opportunities
Wingshop & K’FAE today officially marked its grand opening with the simultaneous launch of four stores across Phnom Penh: Wingshop BKK1, Wingshop Russian Boulevard, K’FAE Mao Tse Toung Boulevard, and K’FAE IFL.
The opening introduces a new-generation convenience retail concept designed for modern Cambodian lifestyles. Combining smart technology, curated product selection, and everyday affordability, Wingshop aims to redefine how customers shop for daily essentials quickly, seamlessly, and conveniently, while creating new business opportunities for local entrepreneurs through its franchise model.
The launch was attended by H.E. Dr. Mey Vann, Secretary of State, Ministry of Economy and Finance; H.E. Huy Vannak, Secretary of State at the Office of the Council of Ministers; Neak Oknha Kith Meng, Chairman of the Board of Directors of Wing Bank and Chairman & CEO of Royal Group of Companies; Lok Chumteav Neak Oknha Mao Chamnan Kith Meng, Vice-Chairwoman of the Royal Group of Companies and the President of Khmer Artist Association; VVIPs; members of the Royal Group of Companies Board and Executive Committee; franchise partners; Wing Master Agents; members of the press and media; and invited guests.
A Wide Range of Products and Opportunities
At launch, Wingshop brings together a diverse range of products, with a strong focus on Cambodian-made brands alongside trusted international names, expanding market access for local SMEs while offering customers greater choice and quality.
“Wingshop represents our vision for the future of convenience retail in Cambodia,” said Stéphane Pareinte, Chief Retail Business Officer, Wingshop. “Our goal is to create a simple, fast, and accessible shopping experience, while also giving Cambodian products greater visibility and growth opportunities. At the same time, Wingshop opens doors for franchise partners and Wing Master Agents to participate in a scalable retail platform supported by technology, operations, and brand strength.”
Introducing K’FAE: Modern Coffee and Quick-Serve
Alongside Wingshop, the company also unveiled K’FAE, its modern coffee and quick-serve concept powered by first-in-Cambodia self-service technology. K’FAE offers high-quality beverages and ready-to-eat meals with speed and consistency, all at affordable prices, making great coffee, tasty meals, and everyday convenience accessible anytime, anywhere. Together, Wingshop and K’FAE reflect a commitment to innovation, convenience, and customer-centric design, integrating retail with digital solutions to serve today’s on-the-go consumers.
Franchise Model and Nationwide Expansion
The Wingshop franchise model is designed to empower local business owners with end-to-end support, including store operations, supply chain, technology integration, and marketing. This enables partners to grow sustainable businesses while contributing to job creation and Cambodia’s evolving retail ecosystem.
This grand opening marks the beginning of Wingshop’s nationwide expansion, with plans to grow its footprint through company-owned stores and franchise locations, strengthening community access to modern retail while creating meaningful economic opportunities.
By combining everyday convenience, local products, smart services, and franchise enablement, Wingshop is positioned to play a key role in shaping Cambodia’s modern retail landscape.
This press release was supplied.